Mats Akerlund - Head of New Media, Sweden Radio
Mats Akerlund - Head of New Media, Sweden Radio
Your computer is a “radio” and your mobile is a “computer”
One mobile strategy to multiple mobile strategy
Mobile offer: freedom of FM radio plus internet radio unique experience
mobile.sr.se audience is the same of www.sr.se !
Merge of the mobile service in the web service. Provide a rich mobile experience as possible
SR brandend on demand mp3player for Iphone soon.
